17 thoughts to help your naming process — and your brand — fly. With a good process and some creativity-starters, you can end up with a solid, unique name for your new start-up, program, or product.

PR has changed. ClearWing shares how to focus on techniques that give reporters (and their audiences) a story worth paying attention to.

When people get to know a brand that delivers on its promises, people trust it. That’s the power of brand identity. Learn how to build and strengthen your brand.

We’ve all met that expert who made us feel desperate for a pocket dictionary. The easier your content is to digest, the more likely you'll get your key messages across quickly.