SERVICES: PRESS RELEASES . MEDIA RELATIONS

Atlanta start-up InPharmD is a technology company delivering tailored, on-demand digital drug information to healthcare providers. Company leaders wanted to announce inking their first large contract to build credibility among potential customers: healthcare systems.

The company engaged ClearWing to earn media attention with targeted pitching. We identified a targeted list of media and reporters who cover healthcare and tech stories. Then, we developed unique angles and targeted pitches for each contact on the list. In the end, the story was picked up in various general and healthcare trade media, including WABE 90.1, Atlanta’s NPR station, mHealthIntelligence, Atlanta Medicine magazine, Atlanta Inno and more.