Storytelling is in our DNA
Humans love a good story. We’ve been sharing stories since we were – well – cave people smudging pictures onto rock. Even children know to lower their voices when scaring their friends with a spooky tale. Storytelling can happen with billions of production dollars on movie screens across the world or for free next to a campfire.
Why all the fuss about storytelling? Stories and influence play an important role in communications today.
Just think about the last time you ate dinner at a new restaurant or bought a new product. Did you:
- Hear about it from a friend on social media?
- Read online reviews by strangers?
- Write a review after your purchase?
Stories by friends and even strangers help us make our decisions about what to buy, what to do for fun or which nonprofit to support.
There’s power in storytelling.
Let your brand fly
ClearWing uses brand storytelling to leverage your business’ strengths and inspire your audience to act. Public relations strategies, content plans and good, solid writing give your brand a lift.
ClearWing helps you leverage a good story when you have one. Does it make good web content? Will it play well on TV or in a magazine? What about your newsletter or upcoming speaking opportunity? Where else can you tell your story?
It’s your brand. You exist for your audience. ClearWing is here to help you engage them. To drive them to act. To achieve your goals. Let’s inspire your audience together.